REDEFINING PROFESSIONALISM
IN AN AI WORLD

Paul Dornan & Andreas Loizou

Keynote speakers, authors and thinkers

IF AI rules the world, What is the point of us anymore?

True Human Advantage is a consultancy that gives you answers. Through our keynotes, masterclasses, podcasts and upcoming book, we help you find the purpose and profit in being more human in an AI world.

Fired by neither naïve optimism nor jaded despair, at its heart is a bold, optimistic invitation to meet the challenges of AI head-on by becoming far more human-centred, not less.

All of us need to make a transformative shift toward a new world of work for 2025 and beyond. We need a new concept of Professionalism too, one that doubles down on all the distinctly human things that we can do and AI can’t - communication, empathy, creativity, ethics, imagination, humour, taste. The unique skills and virtues that build trust and win clients. The professionalism of True Human Advantage.

KNOW MORE

KEYNOTE BENEFITS

The keynote is a fun and original way to kick off
a wide-ranging, free-thinking team discussion about AI.

Key QUESTIONS include:

Are you ready to thrive when that hovering AI spaceship finally lands?

What do Humans do while AI does 80% of our current workload for us?

How can we re-deploy all the saved time, energy and attention to serve our clients and the world even better?

What is the point of you anymore?

Paul Dorman and Andreas Loizou standing outdoors, one holding a guitar and the other dressed casually, in front of a window with a streetlamp reflection.

We’ll invite you to find your very own personal and collective True Human Advantage

Human Words

Andreas draws from his three books on business writing to provide insights on infusing personality, distinctiveness, and memorability into your firm’s written output. How can you find a distinct and reliable voice? Who oversees the output of the AI word machine to check its tone, content and reliability? Whose voice does your firm write and speak in publicly? Your senior team’s? The algorithm’s? The Junior tasked with writing the prompts?

Human WINs

We look at the business case that underlies True Human Advantage and makes it a solid, commercial strategy and not some fluffy hope or PR campaign. We provide statistics, analytics, and case studies, and pose challenging questions regarding fees and evolving client cost expectations in an AI driven world. For example, how do you justify billing in 6-minute segments when the client is aware that a Junior used AI to complete the task in seconds? What’s the new professional value proposition? Will clients embrace it?

Human RAPPORT

Paul uses his 30 years’ experience as a successful dramatic and comic writer to illustrate the power of forging warm, deeper personal connections through humour, warmth, personality, and engaging, authentic storytelling. We also explore the power of intentional listening, empathy, charm, and small talk in fostering great, firm-wide habits. A warm human trustworthy face that that ensure old and new clients feel heard, seen, and valued.

Human HUMANS

Who is driving your AI project at your firm? You, the senior leaders, or the IT Department? Are you hiring the right kind of people for the new world? What matters more in the future? Technical accomplishment or Emotional Intelligence? What price do you put on social skills and personal charisma? Who will be your perfect New Professional hire in 2027?

ABOUT PAUL & ANDREAS

Paul Dornan and Andreas Loizou are two writers, keynote speakers and creative consultants educated at Cambridge.

Andreas Loizou is a speaker, author and creative entrepreneur who founded and runs the Margate Bookie Literary Festival. A former investment analyst at Goldman Sachs and Director of Training at FT Knowledge, he speaks and runs workshops and masterclasses internationally on bringing personality, style and human character to business writing. His three books on business writing have been translated into more than 20 languages.

Paul Dornan is an award-winning screenwriter and a Sunday Times No 1 bestselling author. As a writer and creator, he’s worked on and created hit shows that have sold to over 120 countries. He’s also a keynote speaker, founder of the 'Find Your Funny Masterclasses' at the Comedy Store in London and the 'True Funny' creative consultancy. He tutors the course on writing with humour for the renowned Faber Academy in London and is a Professional Member of the Professional Speaking Association of UKL & Ireland.