human wins IN AN AI WORLD

Paul Dornan & Andreas Loizou

Keynote speakers, authors and thinkers

IF AI rules the world,
What is the point of us anymore?

True Human Advantage helps you find the purpose and profit in being more human in an AI world.

Fired by neither naïve optimism nor jaded despair, at its heart is a bold, optimistic invitation to meet the challenges of AI head-on by becoming far more human-centred, not less.

Our keynotes, masterclasses, podcasts and books show you how to make a transformative shift toward a new world of work. A place where we win by doubling down on the distinctly human attributes we bring to our partnership with AI. Our communication skills, empathy, creativity, ethics, imagination, humour, taste. Our True Human Advantage.

find your true human advantage

Human Words

How can your firm create a distinct and reliable voice? Who oversees the output of the AI word machine to check its tone, content and reliability? Whose voice does your firm write and speak in publicly? Your senior team’s? The algorithm’s? The Junior tasked with writing the prompts?

Andreas draws from his three books on business writing to provide insights on infusing personality, distinctiveness, and memorability into your firm’s written output.

Human WINs

Are you talking to each other enough about the business case for AI? IHow much will you invest in AI and how can you measure the returns? Who’s driving AI decisions at your firm - the partners or the IT Department?

We look at the complexities around the AI business case. We share analysis and case studies on your competitors and look at evolving client fee expectations and pose the big question - how DO you bill for AI?

Human RAPPORT

How good are your people’s listening and empathy skills? Is your story-telling up the same standard as your contract writing? Have you all unleashed the soft power of humour and charm to build lasting connections with your clients and each other?

Paul uses his 30 years’ experience as a dramatic and comic writer to illustrate the huge competitive advantage of forging personal connections and trust through personality, humour and likeable behaviour.

Human HUMANS

How do your juniors and trainees learn if AI is doing all the low-risk work? How will you train senior staff to get the best out of AI? What kind of people do you need to hire now? Does EQ beat IQ? Who will be your perfect hire in 2027?

AI brings big human resources and hiring questions in its wake. Everyone needs to work with AI in a way that enhances their firm’s ethos and culture, not destroys it. We look at the choices ahead, and help you find the best way to make them.

ABOUT PAUL & ANDREAS

Paul Dornan and Andreas Loizou are two writers, keynote speakers and creative consultants.

Andreas Loizou is a speaker, author and creative entrepreneur who founded and runs the Margate Bookie Literary Festival. A former investment analyst at Goldman Sachs and Director of Training at FT Knowledge, he speaks and runs workshops and masterclasses internationally on bringing personality, style and human character to business writing. His three books on business writing have been translated into more than 20 languages. Know more.

Paul Dornan is an award-winning screenwriter and a Sunday Times No 1 bestselling author. As a writer and creator, he’s worked on and created hit shows that have sold to over 120 countries. He’s also a keynote speaker, founder of the 'Find Your Funny Masterclasses' at the Comedy Store in London and the 'True Funny' creative consultancy. He tutors the course on writing with humour for the renowned Faber Academy in London and is a Professional Member of the Professional Speaking Association of UKL & Ireland. Know more.